The while ago I had an artist contact me about when he should post on Instagram.I could have given him a general guide on how, what, and when to post of Instagram based on general guidelines, but I wanted him to get something more individualized. So I directed him to an online tool called Iconosquare. Iconosquare is a free online toolbox that first calculates your personal Instagram analytics and converts them into an easy to read interface that can and should help you develop a custom Instagram marketing plan.
While the statistics page gives you TONS of information, there are a few main tools on the site that everyone should be using to shape their Instagram campaigns. The screencaps below are from my own account. Below each I’ll outline how I’d use the data to develop my own plan….