Standard disclaimer: This post contains affiliate links that allow me to blog full time. All opinions are my own.
Business cards are essential. No matter how personable you are, no one is going to remember to google you later without a physical reminder. Business cards serve as this physical reminder. They can also serve as the butt of a joke or a warning not to work with you, however, if not done properly. Here are some of the major Do’s and Don’ts of business card design.
Include your website
If you don’t give people a direct way to
find out more about you, they won’t bother. Even though googling someone takes a few seconds, most people aren’t willing to do it.
Include your contact information
This will generally be your email unless
you have a dedicated business number. You do not want to put an address unless you have a specific business address and you feel it is absolutely essential. Including superfluous information clutters the card and makes it less likely someone will contact you.
Include your genre and/or a BRIEF description of your music
Include a download code for a free song
This serves as the call to action for your card. It gives people a reason to visit your site and to interact with you.
If you use bandcamp you can find out how to set up download codes HERE.
Design or have someone design an eye- catching logo
Often the design on the front of your card will be your band logo. It is important that this logo be memorable. Have a designer spice up your logo for you, or play with color schemes. You want your business card to stand out of the crowd
Use high quality inks/papers/printer
Having high quality cards helps them stand out and feels nice to the touch. Moo is the printer I use and love. They rock.
Invest in a hard business card case
Learn from my mistakes. I kept my cards in a soft sleeve and the corners got bent. This looks unprofessional. Buy a cheap case from amazon or a nice one from Moo and keep your cards safe.
Print using a cheap printer.
Their constant offers for a million free cards are tempting, but their cards are crap and will hurt you in the long run. They use terrible paper and inks, which doesn’t leave a good impression. (They also often print an Ad for company on the back of your card…yikes).
Use stock templates.
These are the templates that everyone and their mother has used. At best they make your cards forgettable, and at worst they look lazy.
Leave off contact information.
People won’t bother to google you unless you made an amazing impression in person.
Use a picture of yourself unless it is amazing or otherwise eye-catching.
While it may serve the benefit of helping people remember your face, it needs to be done carefully to avoid being a total disaster.
Only design half of your card.
People almost always flip the card over. Don’t leave them wanting.
Download this post in PDF form by clicking the image below.
Of course I always love it when people come back to view my blog posts, I’m giving you a printable business card guide so you can have it handy when you order your next set of business cards.